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Exam Specification: Salesforce Certified Marketing Cloud Developer

Exam Name: Salesforce Certified Marketing Cloud Developer
Exam Code: Not specified
Exam Duration: 90 minutes
Passing Score: 65%
Exam Format: Multiple-choice, multiple-select

Course Outline:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud and its key features
- Understanding the role of a Marketing Cloud Developer
- Exploring the components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Understanding the Marketing Cloud data model and architecture
- Exploring data extensions, data relationships, and data views
- Configuring data integration and synchronization with external systems

3. Marketing Cloud Automation
- Implementing automation solutions using Automation Studio
- Creating and configuring data-driven automations
- Developing workflows and triggered emails for personalized customer journeys

4. Marketing Cloud Email Studio
- Configuring email templates and content blocks
- Building and testing email campaigns using Email Studio
- Implementing dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Designing and configuring customer journeys using Journey Builder
- Implementing decision splits, activities, and goals within journeys
- Leveraging event-driven and triggered interactions for real-time engagement

6. Marketing Cloud Content Builder and Personalization
- Creating and managing content using Content Builder
- Implementing personalization and dynamic content blocks
- Leveraging AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Integrating Marketing Cloud with external systems using APIs
- Implementing custom activities and event triggers
- Developing custom applications and integrations using Marketing Cloud APIs

Exam Objectives:

1. Understand the key features and capabilities of Salesforce Marketing Cloud.
2. Configure and manage data within the Marketing Cloud data model.
3. Implement automation solutions using Automation Studio.
4. Build and test email campaigns using Email Studio.
5. Design and configure customer journeys using Journey Builder.
6. Create and manage content using Content Builder.
7. Implement personalization and dynamic content blocks.
8. Integrate Marketing Cloud with external systems using APIs.
9. Develop custom applications and integrations using Marketing Cloud APIs.

Exam Syllabus:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud
- Key features and benefits of Marketing Cloud
- Components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Marketing Cloud data model and architecture
- Data extensions, relationships, and data views
- Data integration and synchronization with external systems

3. Marketing Cloud Automation
- Automation solutions using Automation Studio
- Data-driven automations and activities
- Workflows and triggered emails for customer journeys

4. Marketing Cloud Email Studio
- Email templates and content blocks
- Email campaign configuration and testing
- Dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Customer journey design and configuration
- Decision splits, activities, and goals within journeys
- Event-driven and triggered interactions

6. Marketing Cloud Content Builder and Personalization
- Content creation and management using Content Builder
- Personalization and dynamic content blocks
- AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Marketing Cloud integration with external systems
- Custom activities and event triggers
- Custom applications and integrations using Marketing Cloud APIs

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Salesforce-Marketing-Cloud-Developer PDF Questions and Answers

PDF Questions and Answers	: 110
File Format	: PDF
Premium Files Update	: March 14, 2025
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Sample Download	: Salesforce-Marketing-Cloud-Developer Exam PDF

The Salesforce Certified Marketing Cloud Developer exam is designed for individuals who have experience in designing and implementing solutions on the Salesforce Marketing Cloud platform. The exam covers various topics, including email marketing, mobile marketing, and automation.

The exam is composed of multiple-choice questions and code exercises, and the candidate has 105 minutes to complete it. The passing score for the exam is 68%, and the candidate can retake the exam if they do not pass on their first attempt. The questions are designed to test the candidate's understanding of Marketing Cloud concepts and their ability to apply them to real-world scenarios.

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candidates can use a variety of resources, including killexams online test engine, practice exams, and exam questions. The study materials provide an overview of the exam content and offer tips on how to prepare effectively. The practice exams allow the candidate to test their knowledge and identify areas where they need to focus their study. The training courses cover various topics related to Marketing Cloud, providing hands-on experience with the platform.

Achieving the Salesforce Certified Marketing Cloud Developer certification demonstrates that the candidate has a deep understanding of Marketing Cloud concepts and how to apply them to design and implement solutions on the platform. It can enhance the candidate's career prospects and demonstrate to employers that they have the expertise to create engaging and personalized marketing campaigns for their customers using Salesforce. The certification also provides access to a community of professionals who are also certified in Marketing Cloud and can offer support and advice.

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Salesforce Certified Marketing Cloud Developer exam is designed for individuals who want to demonstrate their knowledge and skills in designing and implementing solutions on the Salesforce Marketing Cloud platform. The exam covers various topics related to Marketing Cloud, and to prepare for the exam, Salesforce provides various resources, including study materials, practice exams, and training courses. Achieving the certification demonstrates that the candidate has a deep understanding of Marketing Cloud concepts and how to apply them to design and implement solutions on the platform, and can enhance their career prospects.

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